Factors Driving Citizen Engagement With Government TikTok Accounts During the COVID-19 Pandemic: Model Development and Analysis

BackgroundDuring the COVID-19 pandemic, growth in citizen engagement with social media platforms has enabled public health departments to accelerate and improve health information dissemination, developing transparency and trust between governments and citizens. In light of these benefits, it is imp...

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Main Authors: Chen, Qiang (Author), Min, Chen (Author), Zhang, Wei (Author), Ma, Xiaoyue (Author), Evans, Richard (Author)
Format: Book
Published: JMIR Publications, 2021-02-01T00:00:00Z.
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3rd Floor Main Library

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