Institutional communication at Spanish public universities from the approach of participatory communication

The theory and practice of institutional communication at public universities in Spain have a strong corporate and instrumental character. In this study, we discuss the possibility of implementing acommunicative planning and management focused on prioritizing more horizontal and participative commun...

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Bibliographic Details
Main Authors: Esther Simancas González (Author), Marcial García López (Author)
Format: Book
Published: Arizona State University, 2019-11-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
Copy 1 Available