Social Marketing: application and advantage in continuous medical education

• Päätekijät: Mohsen Shams (Tekijä), Arash Rashidian (Tekijä)
• Aineistotyyppi: Kirja
• Julkaistu: Kerman University of Medical Sciences, 2006-07-01T00:00:00Z.
• Aiheet: article
• Linkit: Connect to this object online.

Background: The aim of continuous medical education is to improve physicians performance Unfortunately most of the efforts which have been done in recent years for achieving this goal have been ineffective Using ineffective educational methods and techniques are probably the major cause of this defi...