Systematic Review on Information Technology Approaches to Evaluate the Impact of Public Health Campaigns: Real Cases and Possible Directions

• Main Authors: Rafael Pinto (Author), Lyrene Silva (Author), Ricardo Valentim (Author), Vivekanandan Kumar (Author), Cristine Gusmão (Author), Carlos Alberto Oliveira (Author), Juciano Lacerda (Author)
• Format: Book
• Published: Frontiers Media S.A., 2022-01-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Evaluating the success of a public health campaign is critical. It helps policy makers to improve prevention strategies and close existing gaps. For instance, Brazil's "Syphilis No!" campaign reached many people, but how do we analyze its real impact on population awareness? Are epide...