The Decision-Making Process of Sports Center Consumer Based on COVID-19 Risk Perception: Applying an Extended Goal-Directed Behavior Model

PURPOSE This study aimed to identify the decision-making process for consumers participating in sports centers based on an extended goal-directed behavior model (EMGB), and to provide empirical data for establishing effective operation strategies for sports centers, including additional risk percept...

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Main Authors: Jeoung-Hak Lee (Author), Se-Jin Ko (Author), Ji-Hae Lee (Author), Min-Jun Kim (Author)
Format: Book
Published: Korea Institute of Sport Science, 2022-03-01T00:00:00Z.
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3rd Floor Main Library

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