The role of issue familiarity and social norms: findings on new college students' alcohol use intentions

<em>Background</em>. Scholars in a variety of disciplines are interested in understanding the conditions under which social norms affect human behavior. Following the distinction made between descriptive and injunctive norms by the focus theory of normative conduct, the theory of normati...

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Main Authors: Rajiv N. Rimal (Author), Saar Mollen (Author)
Format: Book
Published: SAGE Publishing, 2013-06-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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