Does Brand Equity Affect Patient Loyalty to The Hospital?
The rapid growth of hospitals creates conditions that force hospitals to develop business strategies to be competitive. Brand equity has a strategic role to create an advantage and distinction over other competitors. This study analyzes the effect of brand equity on brand loyalty at the hospital. Th...
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Universitas Islam Negeri Alauddin Makassar,
2021-06-01T00:00:00Z.
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