View the label before you view the movie: A field experiment into the impact of Portion size and Guideline Daily Amounts labelling on soft drinks in cinemas

• Main Authors: de Boer Michiel (Author), Bos Arjan ER (Author), Leeuwis Franca H (Author), Steenhuis Ingrid HM (Author), Vermeer Willemijn M (Author), Seidell Jacob C (Author)
• Format: Book
• Published: BMC, 2011-06-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

<p>Abstract</p> <p>Background</p> <p>Large soft drink sizes increase consumption, and thereby contribute to obesity. Portion size labelling may help consumers to select more appropriate food portions. This study aimed to assess the effectiveness of portion size and calo...