Mobile Apps as Audience-Centered Health Communication Platforms

• Main Authors: Michael Mackert (Author), Dorothy Mandell (Author), Erin Donovan (Author), Lorraine Walker (Author), Mike Henson-García (Author), Lindsay Bouchacourt (Author)
• Format: Book
• Published: JMIR Publications, 2021-08-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Health communication campaigns often suffer from the shortcomings of a limited budget and limited reach, resulting in a limited impact. This paper suggests a shift of these campaigns to audience-centered communication platforms-particularly, apps on mobile phones. By using a common platform, multipl...