Mobile Apps as Audience-Centered Health Communication Platforms
Health communication campaigns often suffer from the shortcomings of a limited budget and limited reach, resulting in a limited impact. This paper suggests a shift of these campaigns to audience-centered communication platforms-particularly, apps on mobile phones. By using a common platform, multipl...
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| Main Authors: | , , , , , |
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| Format: | Book |
| Published: |
JMIR Publications,
2021-08-01T00:00:00Z.
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| Subjects: | |
| Online Access: | Connect to this object online. |
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