The effects of images posted to social media by orthodontists on public perception of professional credibility and willingness to become a client

• Main Authors: Thiago Martins Meira (Author), Jeany Prestes (Author), Gil Guilherme Gasparello (Author), Oscar Mario Antelo (Author), Matheus Melo Pithon (Author), Orlando Motohiro Tanaka (Author)
• Format: Book
• Published: SpringerOpen, 2021-03-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Abstract Background Many patients choose health professionals using the Internet, whether through websites or social media. In orthodontics, an orthodontist's relationship with active and potential patients can be affected by social media interactions, both as a marketing tool and as a tool for...