MARKETING TOOLS FOR INTERNATIONAL TOURISM FLOWS BALANCING: EXPERIENCE OF UKRAINE AND POLAND

The article provides a comparative analysis of trends in domestic and foreign tourism in Ukraine and Poland during the COVID-19 pandemic. The main directions and tools of marketing policy of balancing tourist flows for socio-economic development of the researched countries are analyzed. The main sub...

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Bibliographic Details
Main Authors: Iryna Babets (Author), Mariya Fleychuk (Author)
Format: Book
Published: Izdevnieciba "Baltija Publishing", 2021-08-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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