MARKETING TOOLS FOR INTERNATIONAL TOURISM FLOWS BALANCING: EXPERIENCE OF UKRAINE AND POLAND
The article provides a comparative analysis of trends in domestic and foreign tourism in Ukraine and Poland during the COVID-19 pandemic. The main directions and tools of marketing policy of balancing tourist flows for socio-economic development of the researched countries are analyzed. The main sub...
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| Main Authors: | , |
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| Format: | Book |
| Published: |
Izdevnieciba "Baltija Publishing",
2021-08-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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