Unhealthy sponsorship in sport: a case study of the AFL

Abstract Objective: To analyse the presence of unhealthy sponsorship on Australian Football League (AFL) club websites and player uniforms. Methods: An audit of AFL club websites and playing uniforms identified sponsors and used a traffic light system to categorise sponsors. Food and beverage sponso...

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Bibliographic Details
Main Authors: Ainslie Sartori (Author), Melissa Stoneham (Author), Melinda Edmunds (Author)
Format: Book
Published: Elsevier, 2018-10-01T00:00:00Z.
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3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
Copy 1 Available