Unhealthy sponsorship in sport: a case study of the AFL
Abstract Objective: To analyse the presence of unhealthy sponsorship on Australian Football League (AFL) club websites and player uniforms. Methods: An audit of AFL club websites and playing uniforms identified sponsors and used a traffic light system to categorise sponsors. Food and beverage sponso...
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| Main Authors: | , , |
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| Format: | Book |
| Published: |
Elsevier,
2018-10-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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