Brand Personality of the Premier League of Iran\'s Soccer - Strategies and Consequences

• Những tác giả chính: Fakhrossadat Tabatabaeian (Tác giả), Mohammad Khabiri (Tác giả), Mehdi Rasooli (Tác giả)
• Định dạng: Sách
• Được phát hành: The Society of Aging and Physical Activity (SAPA), 2018-07-01T00:00:00Z.
• Những chủ đề: article
• Truy cập trực tuyến: Connect to this object online.

Background. Brand Personality (BP) is one of the most commonly used concepts in marketing literature, and academicians and marketers believe in its benefits. Today, brand personality plays an important role in strategic management and it is considered as one of the most important tactics of an organ...