Brand Personality of the Premier League of Iran\'s Soccer - Strategies and Consequences
Background. Brand Personality (BP) is one of the most commonly used concepts in marketing literature, and academicians and marketers believe in its benefits. Today, brand personality plays an important role in strategic management and it is considered as one of the most important tactics of an organ...
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| Main Authors: | , , |
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| Format: | Book |
| Published: |
The Society of Aging and Physical Activity (SAPA),
2018-07-01T00:00:00Z.
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| Subjects: | |
| Online Access: | Connect to this object online. |
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Internet
Connect to this object online.3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |