TYPES OF COMPETITIVE ADVANTAGES

The competitive advantage relates to the characteristics or properties of a product or brand that give the firm superiority over direct competitors. Any superiority to competitors is relative, it is determined by comparison with the best competitors on the market. The relative superiority of a compe...

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Bibliographic Details
Main Author: Terzieva, R.G (Author)
Format: Book
Published: LLC (EOOD) "SCIENTIFIC CHRONOGRAPH", 2020-05-01T00:00:00Z.
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3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
Copy 1 Available