TYPES OF COMPETITIVE ADVANTAGES
The competitive advantage relates to the characteristics or properties of a product or brand that give the firm superiority over direct competitors. Any superiority to competitors is relative, it is determined by comparison with the best competitors on the market. The relative superiority of a compe...
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Main Author: | Terzieva, R.G (Author) |
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Format: | Book |
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LLC (EOOD) "SCIENTIFIC CHRONOGRAPH",
2020-05-01T00:00:00Z.
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Online Access: | Connect to this object online. |
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