Exploring women's exposure to marketing of commercial formula products: a qualitative marketing study from two sites in South Africa

• Main Authors: Catherine Pereira-Kotze (Author), Christiane Horwood (Author), Lyn Haskins (Author), Gillian Kingston (Author), Silondile Luthuli (Author), Tanya Doherty (Author)
• Format: Book
• Published: Taylor & Francis Group, 2022-12-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Background Regulating the marketing of commercial formula products is a long-term commitment required to protect breastfeeding. Marketing strategies of formula manufacturers, retailers and distributors evolve at a rapid rate. Objective The aim of this research was to describe exposure of pregnant wo...