Bridging gaps in COVID-19 vaccine knowledge: Effects of multimodal narratives on message elaboration and recall across science literacy levels

Objective: The study examines the effects of message modalities (visual vs. textual) and rhetorical approaches (narrative vs. expository information) on the elaboration and recall of COVID-19 vaccine information among individuals with diverse levels of science literacy. Methods: We recruited 328 U.S...

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Main Authors: Shiyu Yang (Author), Dominique Brossard (Author), Nan Li (Author), Leonardo Barolo Gargiulo (Author)
Format: Book
Published: Elsevier, 2024-07-01T00:00:00Z.
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3rd Floor Main Library

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