A social norms campaign based positive intervention aimed at promoting protective behaviours
IntroductionSocial norms campaigns are communication strategies designed to influence people's behaviour by highlighting the social norms of their reference group. Such campaigns have been shown to be effective in promoting healthy behaviours in a variety of settings. This study explored the ef...
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Main Authors: | Esther Cuadrado (Author), Alicia Arenas (Author), Carmen Tabernero (Author), Miguel A. Maldonado (Author) |
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Format: | Book |
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Frontiers Media S.A.,
2024-10-01T00:00:00Z.
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