The impact of unhealthy food sponsorship vs. pro-health sponsorship models on young adults' food preferences: a randomised controlled trial

• Main Authors: Helen Dixon (Author), Maree Scully (Author), Melanie Wakefield (Author), Bridget Kelly (Author), Simone Pettigrew (Author), Kathy Chapman (Author), Jeff Niederdeppe (Author)
• Format: Book
• Published: BMC, 2018-12-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Abstract Background Unhealthy foods are promoted heavily, through food company sponsorship of elite sport, resulting in extensive exposure among young adults who are avid sport spectators. This study explores the effects of sponsorship of an elite sporting event by: (A) non-food brands (control), (B...