Mediators of Development of Brand Personality in Iran Football League
Background. Brand personality as a part of brand identity plays an important role in communications; if a brand has no personality, it cannot introduce itself and stay in the mind of the customer. Customer understanding about a brand is far more important than what is expressed as brand reality. Thu...
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The Society of Aging and Physical Activity (SAPA),
2018-12-01T00:00:00Z.
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