Alcohol imagery on New Zealand television

<p>Abstract</p> <p>Background</p> <p>To examine the extent and nature of alcohol imagery on New Zealand (NZ) television, a content analysis of 98 hours of prime-time television programs and advertising was carried out over 7 consecutive days' viewing in June/July 2...

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Bibliographic Details
Main Authors: Reeder Anthony I (Author), Ketchel Juanita (Author), McGee Rob (Author)
Format: Book
Published: BMC, 2007-02-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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