Strengthening and skills development through the implementation of a real marketing campaign: the FormulaUEM
This article describes an innovative cooperative teaching activity developed in a Spanish university that allowed students to get into contact with the professional world while developing some basic skills required in the workplace. Specifically, this paper describes an activity carried out during t...
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| Main Authors: | , |
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| Format: | Book |
| Published: |
Universitat Politècnica de València,
2012-04-01T00:00:00Z.
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| Subjects: | |
| Online Access: | Connect to this object online. |
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Internet
Connect to this object online.3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |