The influence of the use of brand ambassador 'stray kids' in Shopee 12.12 birthday sale advertisement and Shopee's brand image towards brand loyalty
Consumers may decide to use product or service based on people who influence them. Consumers more likely to choose and be loyal to good brand they already trust rather than trying a new brand. Brand loyalty owned by the company aims to increase brand value by maintaining consumers not to switch to o...
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| Main Authors: | , |
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| Format: | Book |
| Published: |
Indonesian Institute for Counseling, Education and Therapy (IICET),
2022-12-01T00:00:00Z.
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| Subjects: | |
| Online Access: | Connect to this object online. |
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Internet
Connect to this object online.3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |