The Application of the Ansoff Matrix in Dental Business Management

This paper examines the implementation of the Ansoff Matrix, a well-established framework for strategic planning, in the management of dental businesses. It explores how the four growth strategies delineated by the matrix-market penetration, market development, product development, and diversificati...

Full description

Saved in:
Bibliographic Details
Main Authors: Alessandro Quaranta (Author), Wang Lai Hui (Author)
Format: Book
Published: Publymed, 2024-03-01T00:00:00Z.
Subjects:
Online Access:Connect to this object online.
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

Connect to this object online.

3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
Copy 1 Available