The Application of the Ansoff Matrix in Dental Business Management
This paper examines the implementation of the Ansoff Matrix, a well-established framework for strategic planning, in the management of dental businesses. It explores how the four growth strategies delineated by the matrix-market penetration, market development, product development, and diversificati...
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Main Authors: | Alessandro Quaranta (Author), Wang Lai Hui (Author) |
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Format: | Book |
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2024-03-01T00:00:00Z.
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Online Access: | Connect to this object online. |
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