Pricing strategy research in the dual-channel pharmaceutical supply chain considering service

• Main Authors: Qian Lu (Author), Qing Liu (Author), Yong Wang (Author), Mingke Guan (Author), Zhigang Zhou (Author), Yajun Wu (Author), Jiamin Zhang (Author)
• Format: Book
• Published: Frontiers Media S.A., 2024-02-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

In the context of developing a new era, the pharmaceutical supply chain market has gradually transformed from a seller's market to a buyer's market. The closer the consumers are, the greater the market pricing power, so the pharmaceutical market power of manufacturers and retailers has als...