In defense of sugar: a critical analysis of rhetorical strategies used in The Sugar Association's award-winning 1976 public relations campaign

Abstract Background In 1976, the U.S. Sugar Association (SA), a globally networked trade organization representing the cane and beet sugar industry, won the Public Relations Society of America's (PRSA) Silver Anvil Award for a crisis communication campaign. Their campaign successfully limited t...

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Bibliographic Details
Main Authors: Cristin E. Kearns (Author), Stanton A. Glantz (Author), Dorie E. Apollonio (Author)
Format: Book
Published: BMC, 2019-08-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
Copy 1 Available