THE URGENCY OF MARKETING MANAGEMENT OF ISLAMIC HIGHER EDUCATION (A CASE STUDY OF UIN RADEN MAS SAID SURAKARTA IN THE ERA OF SOCIETY 5.0)

This paper discusses the urgency of marketing management for higher education institutions, as it plays a crucial role in determining the sustainability of enrollment and increasing public trust in the university. The university's marketing management is carried out by taking into account the c...

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Main Authors: Sri Haryanti (Author), Giyoto (Author), Yusuf Rohmadi (Author), M. Alfan Haidar Dhofir (Author)
Format: Book
Published: Universitas Negeri Jakarta, 2023-06-01T00:00:00Z.
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