Identification of optimum combinations of media channels for approaching COVID-19 vaccine unsure and unwilling groups in Japan

• Main Authors: Daisuke Yoneoka, PhD (Author), Akifumi Eguchi, PhD (Author), Shuhei Nomura, PhD (Author), Takayuki Kawashima, PhD (Author), Yuta Tanoue, PhD (Author), Michio Murakami, PhD (Author), Haruka Sakamoto, PhD (Author), Keiko Maruyama-Sakurai, MPH (Author), Stuart Gilmour, PhD (Author), Shoi Shi, PhD (Author), Hiroyuki Kunishima, PhD (Author), Satoshi Kaneko, PhD (Author), Megumi Adachi, BN (Author), Koki Shimada, PhD (Author), Yoshiko Yamamoto, PhD (Author), Hiroaki Miyata, PhD (Author)
• Format: Book
• Published: Elsevier, 2022-01-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Summary: Background: Optimizing media campaigns for those who were unsure or unwilling to take coronavirus disease (COVID-19) vaccines is required urgently to effectively present public health messages aimed at increasing vaccination coverage. We propose a novel framework for selecting tailor-made m...