The Experimental Study On the Effectiveness of Social Media Ad Campaign: Like, Comment, Share

The popularity of social media outlets has forced us to inquire about marketing effectiveness in any area of the industry. Social media has rapidly risen in popularity as a new advertising platform that allows users to connect with one another and engage with brands.  This research has attempted to...

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Bibliographic Details
Main Authors: Sania Usmani (Author), Syed Fawaz Ali (Author), Kiran Imtiaz (Author), Hamza Ghani Khan (Author)
Format: Book
Published: Institute of Business Management, 2019-06-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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