Conjoint analysis to understand preferences of contraceptives among women of reproductive age in Ukraine

This article describes the results of marketing research using conjoint analysis that was conducted to establish the preferences of contraceptives among women of reproductive age in Ukraine to further use the results for effective marketing decisions making in the pharmaceutical industry. It was est...

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Bibliographic Details
Main Authors: Tamara Mahanova (Author), Natalia Tkachenko (Author)
Format: Book
Published: Pensoft Publishers, 2021-04-01T00:00:00Z.
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3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
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