Conjoint analysis to understand preferences of contraceptives among women of reproductive age in Ukraine
This article describes the results of marketing research using conjoint analysis that was conducted to establish the preferences of contraceptives among women of reproductive age in Ukraine to further use the results for effective marketing decisions making in the pharmaceutical industry. It was est...
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| Main Authors: | , |
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| Format: | Book |
| Published: |
Pensoft Publishers,
2021-04-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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