Clickbait and translation: Proposing a typology of online news headline transcreation strategies
Clickbait has been widely studied within the online news headline context; however, it is still understudied under the umbrella of transcreation. By employing the theory of transcreation by Gaballo (2012) and news headline tabloidization/clickbaiting presentation by Reinemann et al. (2012) on a corp...
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