Identifying Value Creation Strategies in the Brand Communities of Sport Clubs Based on the Use of Social Media

• Auteurs principaux: Tahereh Seifi Salmi (Auteur), Noshin Benar (Auteur), Habib Honari (Auteur)
• Format: Livre
• Publié: The Society of Aging and Physical Activity (SAPA), 2019-07-01T00:00:00Z.
• Sujets: article
• Accès en ligne: Connect to this object online.

Background. The consumer of a brand is able to influence brands through the use of social media, and this implies why the active relationship between consumers, brand and brand owners is important In the field of sports, fans as club customers also have the ability to influence the brand, including...