Identifying Value Creation Strategies in the Brand Communities of Sport Clubs Based on the Use of Social Media
Background. The consumer of a brand is able to influence brands through the use of social media, and this implies why the active relationship between consumers, brand and brand owners is important In the field of sports, fans as club customers also have the ability to influence the brand, including...
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| Main Authors: | , , |
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| Format: | Book |
| Published: |
The Society of Aging and Physical Activity (SAPA),
2019-07-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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Internet
Connect to this object online.3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |