O VERDADEIRO VALOR DAS MARCAS

The purpose of this article is to show how the science of branding contributes to building strong brands. This is a survey, presenting brands for its transcendental bias, that goes far beyond the physical dimensions of consumer goods. There was an explanation of how the tags are identified by their...

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Bibliographic Details
Main Authors: Larissa Crepaldi Trindade (Author), César Augusto Sampaio (Author)
Format: Book
Published: Universidade do Oeste Paulista, 2015-03-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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