Customer service vs. Patient care

In a competitive market where financial resources are limited, many of the popular approaches to improving the patient experience involve large capital investments in such things as hotel style amenities and expensive technology. The author argues that marketing based on a model of the patient as a...

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Bibliographic Details
Main Author: Kathy Torpie (Author)
Format: Book
Published: The Beryl Institute, 2014-11-01T00:00:00Z.
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3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
Copy 1 Available