Business models for Serious Games developers - transition from a product centric to a service centric approach.

• Main Authors: Jannicke Baalsrud Hauge (Author), Stefan Wiesner (Author), Rosa Garcia Sanchez (Author), Poul Kyvsgaard Hansen (Author), Giusy Fiucci (Author), Michel Rudnianski (Author), Jon Arambarri Basanez (Author)
• Format: Book
• Published: Serious Games Society, 2014-02-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

In the context of the serious games industry, up to now the most commonly used BM among developers representing SMEs consists in offering an individual product to the customer, based on tailored one-of a kind production. Such production has high costs and low re-usability and leads to a long time-to...