A rank based social norms model of how people judge their levels of drunkenness whilst intoxicated

• Main Authors: Simon C. Moore (Author), Alex M. Wood (Author), Laurence Moore (Author), Jonathan Shepherd (Author), Simon Murphy (Author), Gordon D. A. Brown (Author)
• Format: Book
• Published: BMC, 2016-09-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Abstract Background A rank based social norms model predicts that drinkers' judgements about their drinking will be based on the rank of their breath alcohol level amongst that of others in the immediate environment, rather than their actual breath alcohol level, with lower relative rank associ...