Reliability and validity of a novel tool to comprehensively assess food and beverage marketing in recreational sport settings

• Main Authors: Rachel J. L. Prowse (Author), Patti-Jean Naylor (Author), Dana Lee Olstad (Author), Valerie Carson (Author), Louise C. Mâsse (Author), Kate Storey (Author), Sara F. L. Kirk (Author), Kim D. Raine (Author)
• Format: Book
• Published: BMC, 2018-05-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Abstract Background Current methods for evaluating food marketing to children often study a single marketing channel or approach. As the World Health Organization urges the removal of unhealthy food marketing in children's settings, methods that comprehensively explore the exposure and power of...