The Effectiveness of Loyalty Rewards to Promote the Use of an Internet-Based Heart Health Program

BackgroundInternet-based health programs have been shown to be effective in reducing risk for cardiovascular disease. However, their rates of enrollment and engagement remain low. It is currently unclear whether rewards from established loyalty programs can serve as a conditioned stimulus to improve...

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Bibliographic Details
Main Authors: Liu, Sam (Author), Hodgson, Corinne (Author), Zbib, Ahmad M (Author), Payne, Ada YM (Author), Nolan, Robert P (Author)
Format: Book
Published: JMIR Publications, 2014-07-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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