The Effectiveness of Loyalty Rewards to Promote the Use of an Internet-Based Heart Health Program

• 主要な著者: Liu, Sam (著者), Hodgson, Corinne (著者), Zbib, Ahmad M (著者), Payne, Ada YM (著者), Nolan, Robert P (著者)
• フォーマット: 図書
• 出版事項: JMIR Publications, 2014-07-01T00:00:00Z.
• 主題: article
• オンライン･アクセス: Connect to this object online.

BackgroundInternet-based health programs have been shown to be effective in reducing risk for cardiovascular disease. However, their rates of enrollment and engagement remain low. It is currently unclear whether rewards from established loyalty programs can serve as a conditioned stimulus to improve...