An Analysis of Broadcasting Media Using Social Media Engagement in the WNBA

While there has been research into what teams, leagues, and athletes post on social media and the impact of post content on social media engagement, there is limited understanding and empirical research on the impact of broadcasting media on social sport consumption. There are an increasing number o...

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Main Authors: Ann Pegoraro (Author), Heather Kennedy (Author), Nola Agha (Author), Nicholas Brown (Author), David Berri (Author)
Format: Book
Published: Frontiers Media S.A., 2021-05-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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