An Analysis of Broadcasting Media Using Social Media Engagement in the WNBA

• Главные авторы: Ann Pegoraro (Автор), Heather Kennedy (Автор), Nola Agha (Автор), Nicholas Brown (Автор), David Berri (Автор)
• Формат: ‌
• Опубликовано: Frontiers Media S.A., 2021-05-01T00:00:00Z.
• Предметы: article
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While there has been research into what teams, leagues, and athletes post on social media and the impact of post content on social media engagement, there is limited understanding and empirical research on the impact of broadcasting media on social sport consumption. There are an increasing number o...