Attitudes of Consumers from Podgorica toward Advertising through Sport among the Question how often Consumers purchase Sporting Goods

• Main Authors: Vladimir Djurisic (Author), Djurdjuca Perovic (Author), Bojan Masanovic (Author)
• Format: Book
• Published: University of Montenegro, Faculty for Sport and Physical Education, Montenegrin Sports Academy, 2018-04-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

This research was aimed at gaining relevant knowledge about the attitudes of Podgorica consumers toward advertising through sport among the question how often consumers purchase sporting goods. The sample included 330 students from Faculty of Economics in Podgorica, divided into six subsample groups...