Testing the Relationship Between Referral Marketing, Consumer Perception and Brand Loyalty In Ayurvedic Products Amongst Women

Ayurveda is an ancient medical method that uses a variety of floras and herbs in preventing sickness and maintaining healthy lifestyle in the Indian Sub-continent. Women consumers in India prefer to use ayurvedic products to protect themselves against medical disorders, personal care and beauty prod...

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Autores principales: Sakshee Singh (Autor), Garima Malik (Autor)
Formato: Libro
Publicado: ACHSM, 2022-07-01T00:00:00Z.
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