The choice of message and messenger to drive behavior change that averts the health impacts of wildfires: an online randomized controlled experiment

• Egile Nagusiak: Payam Aminpour (Egilea), Jennifer F. Helgeson (Egilea), Paul J. Ferraro (Egilea)
• Formatua: Liburua
• Argitaratua: BMC, 2022-12-01T00:00:00Z.
• Gaiak: article
• Sarrera elektronikoa: Connect to this object online.

Abstract Background To reduce the negative health effects from wildfire smoke exposure, effective risk and health communication strategies are vital. We estimated the behavioral effects from changes in message framing and messenger in public health messages about wildfire smoke on Facebook. Methods...