Attitudes of Consumers from Subotica toward Advertising through Sport among the Question how often Consumers purchase Sporting Goods

• Main Authors: Bojan Masanovic (Author), Georgi Georgiev (Author), Natasa Sekulic (Author)
• Format: Book
• Published: University of Montenegro, Faculty for Sport and Physical Education, Montenegrin Sports Academy, 2018-07-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

This research was aimed at gaining relevant knowledge about the attitudes of Subotica consumers toward advertising through sport among the question how often consumers purchase sporting goods. The sample included 168 students from Chemical, Biotechnology and Medicine Department in Subotica, divided...